Caroline Beach
Senior Marketing Coordinator
As a Senior Marketing Coordinator, I craft and implement strategic initiatives that enhance brand presence and engagement. By combining creativity with data-driven insights, I collaborate with clients to develop impactful campaigns that drive growth.
With a focus on storytelling, I create cohesive, results-oriented strategies that foster meaningful connections with audiences, ensuring long-term success in the dynamic digital landscape.
My Approach to Marketing
I believe marketing works best when strategy, visibility, and storytelling come together. That’s why I focus on three core areas—social media strategy, SEM/SEO, and branding/campaigns. Each plays a key role in building engagement, driving traffic, and shaping a brand’s identity. While these are my primary strengths, I also take on projects that complement and support a brand’s overall marketing goals.
I develop and execute social media strategies designed to engage audiences, increase brand awareness, and drive conversions. I ensure brands have a cohesive and engaging presence across all relevant platforms, adapting content for maximum impact.
Social Media Strategy
SEM & SEO
By optimizing Google Ads campaigns and refining SEO strategies, I help brands increase their visibility, drive organic traffic, and improve conversion rates. I create data-driven campaigns, analyzing key metrics, and adjusting strategies for continual growth.
Branding & Campaigns
I craft powerful branding strategies and campaigns that define brand identity, tell compelling stories, and connect with audiences. From concept to execution, I deliver impactful, results-oriented campaigns that foster long-term brand loyalty and growth.
Notable Social Media Projects
Rolfe Rub
Known for its Southern flair and approachable charm, Rolfe Rub’s social media strategy focuses on engaging video content, leveraging TikTok and Instagram to build authentic connections with a regional audience.
The Daily Mississippian
The Daily Mississippian engages students, faculty, alumni, and the local community with strong visuals and dynamic on-the-street interviews, creating a compelling and interactive news experience.
Palmer Home
Palmer Home’s social media strategy leverages personal and informative content to fuel its mission and foster authentic connections.
Visual Storytelling in Action
I believe in the power and importance video content can have in a strong social media strategy. One of my favorite projects was a brand launch campaign I developed for Rolfe Rub. This series was all about introducing the brand, showcasing its personality, and making an impact right from the start. Take a look at how we used video to bring the brand to life and set the tone for its success.
A Look At My Clients
Balancing a diverse range of clients keeps me sharp and adaptable. I thrive in fast-paced environments, collaborating with my team to manage projects for clients from various industries. Each client brings unique challenges, and I love the opportunity to tailor strategies that meet their specific needs. The diversity of their goals and branding approaches is what keeps me inspired, making every project a chance to innovate and grow.
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Rolfe Rub
Rolfe Rub is a bold, Southern-inspired seasoning brand known for its signature blend of spices that bring the perfect kick of flavor to any dish.
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StationServ
StationServ is a premier provider of fuel services across the Southeast, offering maintenance, equipment installation, and reliable solutions for businesses.
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Palmer Home for Children
Palmer Home for Children provides care and support for children in need through various programs, including campus care, foster care, and family care, all within a nurturing and faith-based environment.
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Oxford Ortho
Oxford Orthopaedics offers comprehensive care for musculoskeletal conditions, specializing in joint replacement, sports medicine, spine care, and physical therapy, with multiple locations across northern Mississippi.
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Roundabout Resort
Roundabout Oxford RV & Water Resort is a premier destination in North Mississippi, offering a mix of exciting water attractions, peaceful adults-only areas, and top-tier amenities for RVers, families, and friends looking for a relaxing yet fun getaway.
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Tempo Dance Studio
Tempo Dance Studio is a dance studio in Oxford, MS, offering classes in various styles for all ages and skill levels.
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Southern Alliance for Youth Mental Health
Southern Alliance for Youth Mental Health offers training programs to equip adults with the skills to recognize and respond to mental health and substance use challenges in youth.
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NCNPR
NCNPR focuses on advancing health through innovative research in natural products, with an emphasis on sustainability, safety, and quality in product development.
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Level 3
Level 3 Financial Solutions offers customized payment processing services, helping businesses optimize transactions, improve efficiency, and adapt to an evolving financial environment.
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The Good Life Program
The Good Life Program at the University of Mississippi offers high school students from rural and first-generation backgrounds a humanities-based curriculum that promotes critical thinking, leadership, and civic engagement.
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Jordan Center
The Jordan Center for Journalism Advocacy and Innovation promotes journalistic integrity and media literacy, aiming to empower both journalists and the public with the tools needed to navigate today’s complex media landscape and ensure a more informed democracy.
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Pietrowski Law Practice
Amy Pietrowski Law Practice specializes in defending clients facing DUI, misdemeanor, and traffic violation charges, offering compassionate and professional legal representation in Mississippi and Tennessee.
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Mayo Mallette
Mayo Mallette is a civil litigation firm specializing in a range of services, including corporate law, real estate, education, and local government.
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The Mayo Lab Podcast
The Mayo Lab Podcast covers topics like leadership, personal development, and career strategies, offering practical insights from industry leaders to help listeners grow professionally and navigate challenges.
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Sweet Potato Sweets
Sweet Potato Sweets, located in Vardaman, MS—the Sweet Potato Capital of the World—specializes in handcrafting delicious sweet potato pies, breads, and treats using locally grown sweet potatoes, offering unique products that highlight the flavor of this southern staple.
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William Magee Institute
The William Magee Institute for Student Wellbeing at the University of Mississippi focuses on improving student mental health and substance misuse prevention through research, education, and community-driven initiatives.
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Pinecrest Manor
Pinecrest Manor is a modern, two-phase rental community in Pontotoc, MS, offering efficient living with contemporary amenities.
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Ole Miss Women's Council
The Ole Miss Women's Council for Philanthropy (OMWC) is a scholarship program at the University of Mississippi that provides financial assistance, leadership training, mentorship, and cultural opportunities to students demonstrating ethical and caring behavior. Established in 2000, the council has secured nearly $20 million to endow scholarships for deserving young men and women.
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Lomax Law
The Lomax Firm, established in 1983, specializes in representing clients affected by asbestos exposure, personal injury, and workers' compensation claims, while also providing legal guidance to responsible businesses.
Certificates
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Earning the Google Ads – Performance Max and Shopping Certification validates your ability to create and optimize campaigns that maximize reach and conversions, leveraging automation and data-driven strategies to drive results.
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Earning the Google Ads Display Certification validates your ability to set up and optimize Display and Discovery campaigns, choose bidding strategies, create engaging ad formats, define target audiences, and measure campaign performance effectively.
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Earning the Google Ads – Measurement Certification demonstrates your ability to track, analyze, and optimize digital ad performance using Google’s measurement tools. Certified users can translate marketing objectives into measurable actions, set up tracking for conversions, analyze key insights, and choose the right attribution model to improve Google Ads performance and drive business impact.
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The Google Ads Search Certification demonstrates your expertise in creating and optimizing search campaigns that drive results. It covers everything you need to know to make informed, strategic ad decisions—helping you reach the right audience, maximize performance, and achieve business goals.